Not long ago, circa 2007, Cheryl Danziger – armed only with a cordless phone and a fax machine – began her career in public relations out of the basement in her parents’ home. “I had humble beginnings, so I don’t get excited to see my name in print,” Cheryl crows. “I get excited when I see my client’s name in print!”
It’s this type of enthusiasm and sense of humor that has garnered Ms. Danziger a tight-knit fan base.
Today, Cheryl Danziger Publicity boasts two full-time account executives and a stable of clients ranging from actors to zebra handlers. And her fax machine has been replaced by an all-in-one printer.
Excerpted from 20 PR Professionals 2 Watch